Pre-production is the most overlooked but most important part of the process.
Attentive preparation, learning, development and design ensure your final product effectively achieves its objectives and looks fabulous. I’ll work carefully to:
- Know your goals and your target audience.
- Thoroughly understand the video’s content and messaging points.
- Learn your corporate values, language, strengths, challenges and reputation.
- Research your competitors’ videos.
- Collect dynamic internal and external assets (photos, videos, graphics and animations) to complement what we may shoot.
- Develop an imaginative creative treatment and script outline.